PETŐFI LITERARY MUSEUM
Garden Heritage and Communication Conference and Workshop
April 20-21-22, 2023
Draft programme*
Latest update: April 13, 2023
* The organisers reserve the right to change the programme
Programmes for professionals, subject to registration (day ticket is required)
April 20 Thursday
| 8.00-9.00 | REGISTRATION |
| 9.00-9.30 | PRESENTATION Regő Lánszki (Secretary of State, Ministry of Construction and Transport) Ágnes Herczeg (President, Hungarian Garden Heritage Foundation) Szilárd Demeter (Director General, Petőfi Literary Museum) |
| 9.30-10.30 | PRESENTATIONS (Moderator: Albert Fekete) Zsanett Oláh (Managing Director, National Heritage Protection and Development Non-profit Ltd.) Our green heritage: past, present and future of mansion gardens Catherine Leonard (Secretary-general, International National Trusts Organisation) Communication in the garden with examples from the INTO network |
| 10.30-11.00 | COFFEE BREAK |
| 11.00-13.30 | PRESENTATIONS Siân Thomas (Communications Officer, National Trust) Loofahs, landscapes and likes: Sharing 500 years of National Trust gardens Gábor Hajdú (Communications Advisor, Hungarian Garden Heritage Foundation) Persuading and influencing – the cornerstones and pitfalls in heritage garden communication Ákos Veisz (Managing Partner, BDO Hungary ESG Advisory) From liability to opportunity Ferenc Halász (Fireflymaster) The role of “chance” in the ecotourism programme of gardens |
| 13.30-14.30 | LUNCH BREAK |
| 14:30-16.30 | WORKSHOP Attila Glázer (the MultiArtist) Photographing historical gardens through the eye of a MULTIARTIST |
| 16.30-17.00 | COFFEE BREAK |
| 18.00-19:30 | PUBLIC PRESENTATION – open to the public with a special ticket Nigel Dunnett (Plant Designer, Professor of Planting Design, Urban Horticulture and Vegetation Technology, Department of Landscape, University of Sheffield) Future Nature: Transformational Gardens Roundtable discussion – Reflections of landscape architects: Nigel Dunnett, Albert Fekete, Attila Vincze |
April 21 Friday
| 8.00-9.00 | REGISTRATION |
| 9.00-10.30 | PRESENTATIONS (Moderator: Ágnes Herczeg) Albert Fekete (Director, Institute of Landscape Architecture, Urban Planning and Garden Art, Hungarian University of Agriculture and Life Sciences) Education, Cooperation, Communication Gillian Mawrey (Historic Gardens Foundation, Chairman) Is there still a place for hard copy magazines in today’s digital world? László Orlóci (Director, ELTE Botanic Garden) Botanic gardens in changing times The transformation of the ELTE Botanic Garden |
| 10.30-11.00 | COFFEE BREAK |
| 11:00-13.00 | PRESENTATIONS Réka Folly (Owner, Folly Arboretum and Winery) Folly – behind the scenes Angelica Karolyi (Joseph Karolyi Foundation, director of the cultural programmes) From the jungle to a park Paweł Gutt (The Royal Castle in Warsaw, Protocol & Events Department) The royal castle in Warsaw – the symbolism of place and its garden events as a particular segment of communication João Sousa Rego (Managing Director for Built Heritage, Parques de Sintra, Vice President at Historic Gardens Association) Pena Park in a UNESCO Landscape |
| 13.00-14.00 | LUNCH BREAK |
| 14.00-15.30 | WORKSHOP |
| 15.30-16.00 | COFFEE BREAK |
| 16.00-18.00 | GARDEN WALK Guided walk in the Károlyi Garden |
